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How much does your website cost?
3 May 2011 Lessons from the UK government’s spending review – and content strategy by Diana Railton Overview How do you work out exactly how much your website costs – and the return on investment it...
View ArticleHow much does your website cost? Part one
5 May 2011 Lessons from the UK government’s spending review – and content strategy Overview to this three-part post Part one: The story so far The spectacular rise and fall of UK government websites,...
View ArticleHow much does your website cost? Part three
7 May 2011 Lessons from the UK government’s spending review – and content strategy Overview of this three-part post Part three: How content strategy can help reduce costs Extra ways of making...
View ArticleGunfire zaps my content strategy talk
27 June 2011 by Diana Railton What happened at the preview of my presentation on ‘How content strategy supports communications strategy’ for Content Strategy Forum 2011. You know what it’s like...
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How to work out the cost of internal time – in four steps
by Diana Railton 28 January 2013 It surprises me how few managers in marketing and communications departments factor in the cost of their employees’ time. ‘We only keep a record of our external costs...
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